Cooling Market - Marketing is Key

The much anticipated slow down in the Real Estate Market has finally arrived. It has been a talking point of significance over the past 18 months as house prices has risen to a point of exasperation. Hillsborough County's housing market is now in a stage of uncertainty however it may not be as distressing as anticipated.

The problem with the market right now lies with 2 main factors, overpricing and inventory volume. As you drive around your neighborhood the number of For Sale signs in peoples yards are astounding. Everybody who did not delve into the market over the past 3 years seems to now be trying to squeeze every last dollar out of it. The worrying factor is that all overpriced. Uninformed sellers seem to be pegging their homes prices to sales during the past year. This is a huge mistake and is having a serious affect on today’s market. In fact inventory has quadrupled, there are more choices out there for buyers, and gone are the days when listing your home with a broker and getting multiple offers within hours or days. We probably won't see a market like that again for several years.

However it’s not all doom and gloom for those who have the house on the market today. Realtors today must tailor there marketing ideas to educated potential clients of the importance of marketing there home. Whether it be by creating a website or advertising in a magazine there are a number of creative ways realtors can highlight there listings. Exposure is of the utmost importance and the key element to help drive traffic to your listing. People want choices; and interactive marketing can help potential buyers compare the choices available to them. Putting a sign in your front yard is no longer the only selling tool that is needed. So the next time you speak with a realtor who guarantees to sell your home, ask them this key question. How are you going to sell my home? For more information on how marketing a home will lead to a quicker sales and more interested potentail buyers check out.