Monday, March 26, 2007

Email-Lead Grabber – A Perfect Tool To Increase Your Conversion Rate Of Online Leads

A recent survey concluded that 90% of all real estate agents don't respond to their online inquiries.

Prospective online clients generally collect information for a potential purchase. They are accustomed to collect information freely but reluctant to provide valid contact information. Because of this many real estate agents get frustrated and they consider online leads as a waste of time.

This is a huge mistake as a Forrester Research shows that “The Realtors who respond promptly to an online inquiry, have 10 times greater chance of signing the prospect as a client.” The startling truth is unless you are constantly following-up on prospects, you are literally throwing away your rolls of money!

Now the problem is how to follow continually-up with interested prospects?

It is not practically possible to call or email every single lead.

Imagine, a simple yet powerful, automated tool that would work for 24 x 7 turning your online prospects into lifelong, loyal customers. Fortunately we have developed email-Lead Grabber to make your dreams come true.

email-Lead Grabber (previously known as Web Response Grabber) automates processing of email leads. It automatically downloads email leads submitted through online forms and various 3rd party websites, extracts specified information and transfers it instantly to your contact manager. It also schedules activities and sends auto response emails.

The realtors who used our software to respond to online inquiries agreed that they are able to reach leads faster than before get more prospects signing up with them than others in the other real estate industry . email-Lead Grabber enables realtors to engage with prospects in an automated, timely and effective manner. It really is that simple and it is a definite competitive advantage for increasing customer satisfaction.

Flipping Destin Real Estate

Florida is a fantastic place to seek out properties to flip. Not only is the real estate market here booming, but there are numerous properties that can see a great ROI with just a little TLC. Flipping homes in Destin is much like flipping homes anywhere else with the added bonus of having the amazing reputation of Florida to back it up. This is simply one of the best places in the world to live. What the rest of the world calls summer we call winter, and the summers? Those are something else entirely.

Smart investors know that Florida is one of the hottest real estate markets in the world. However, most don't realize the drawing power of areas other than those with the major tourist attractions. It is difficult to break into the real estate market in areas like Orlando and Tampa. Destin, on the other hand is home to a comparatively inexpensive, but just as valuable host of homes. With beaches that stretch for miles and crystal blue ocean, this area is a tropical dreamland.

As with any home, its a good idea to assess the amenities and aspects of the home that could use some upgrading. A little bit of work can yield a lot of results if done correctly. Cosmetic touches like new paint and landscaping also translate into profit nicely. Considering the interior, it never hurts to install new appliances and redo some floors. Typically the flooring in homes is the most likely suspect for being out of date or in need of replacement. High traffic and years of cleaning solutions can wear heavily on any surface and replacing the floors can add new life to a home like nothing else.

Everything A Real Estate Agent Doesn't Want You To Know - Who Has Control Over Your Deal Anyway?

Okay home buyers and sellers, It’s that time of year again! Time to think about doing what people always do, year after year, in the same predictable way as always. What is that you ask?

Home sellers will call real estate agents to come out to their house to sell them on signing a long-term listing contract with a 50/50 chance of getting hooked up with an under-performing, part time quasi-lazy sales agent who sells real estate (maybe) to "augment their income". That’s right, home sellers all over America will be duped into dumb deals with fast talking agents who will simply throw their listing into the MLS (multiple listing service) and hope another agent gets lucky and sells it for them. The same old stuff, year after year…

And home buyers too… they will call real estate companies to "inquire about homes" and end up spilling their financial guts out to some para professional, part time real estate sales person (who typically "legally" represents sellers and not buyers) and from there it goes downhill in favor of the agent. That’s right! The agent will have you sign enormous amounts of disclosures and other documents in the process of finding all they need to know about your financial wherewithal to buy a home, information that should really be kept confidential until the (right strategic time for the buyer), not the agent. Nope, that’s not how the real estate people play home buyers. They send them to "friendly" loan officers to get pre-qualified for a home loan and by the time you go out to look at houses, the agents know way more than they should about you, your numbers and your buying strategies. The result? You will pay several more thousands of dollars then you should… money you should have, could have and would have kept in your pocket if you only knew how to play the game. But you don’t and they do and you lose, whether you realize it or not, every time.

And you can forget about the crooked little buyer broker too… that’s a scam if I ever saw one and fodder for a future article. I will say this about buyer reps: how can a real estate agent sign a listing contract to represent the "best interests" of a home seller and a buyer rep agreement to represent "the best interest" of a buyer at the same time? They can’t unless the buyer rep does not represent sellers whatsoever. Even then, it’s a little shaky for the buyers.

What’s the result of this mess? Home sellers waste time and money, buyers spend to much money and the real estate agents earn big fats commission checks whenever they get around to having someone else sell a home for them.

There is so much home buyers and sellers don’t know that I had to write two books, one for buyers and one for sellers called "Everything A Real Estate Agent Doesn’t Want You To Know" to cover their bases effectively. There are so many problems lurking in the real estate system that it will simply blow you away… and it costs consumers billions of unnecessary dollars each year playing the game according to the stupid rules WRITTEN by "licensed sales agents". Now, what’s wrong with that picture? I’ll tell you what is wrong with that picture…

CAVEAT EMPTOR or buyer beware. Whether you are a home seller or a home buyer you better know what you are doing because if you get screwed, well, that is your own fault. How could that be you ask? Because the NAR (national association of realtors) is one of the largest special interest groups in the nation and they have squeezed congress to write real estate laws in their favor. Which means, if you make a bad decision in a real estate deal, shame on you, that’s your bad, not theirs. You should have known how to play the game. That’s fair isn’t it? They have real estate licenses… but you are on your own…. That’s fair!

Arizona Real Estate And The Importance Of Remodeling

Being a Realtor with Coldwell Banker Residential Brokerage and after viewing so many homes with many clients, remodeling your home may be of paramount importance. In and out of so many homes, people seem to want the newer, more modern style.

Many homes in the Scottsdale, Arizona area are getting older and there is hardly any land left to build new homes. There is plenty of land in Arizona to build new homes, but most of the building is going up on the outskirts of Phoenix in cities such as Surprise, Queen Creek, Casa Grande, and Anthem.

The people that want to buy in Scottsdale are not going to be able to buy a brand new home unless they knock the home down with a bulldozer and start from scratch. If you are a home owner, here are some suggestions that may help increase your re-sale-ability. Granite counter tops in the kitchen would probably be your number one. Try to make sure that the granite you pick out compliments the paint in the kitchen. If the paint in the kitchen is out-dated, you may want to consider re-painting the kitchen, and doing granite counter tops.

When discussing flooring, it seems every one prefers tile over any other type of flooring. Tile in the bathrooms and kitchen would be a great place to start. The really big twenty four inch tile is more popular than small tile. When thinking about doing tile in your home, ask a professional tile expert about which tile would look best. There are so many minor cosmetic things a home owner can do to make the property look more desirable.

So many homes appearances are absolutely destroyed by paint issues. People get bored, or they think they are professional painters, and decide to paint a room bright purple, or pink, or green. There is no problem with painting a room a color you like, but if you decide to sell the home, have all the walls re-painted back to the original colors of the home. Paint is such a cosmetic item, and such an easy fix. If possible, try to have the entire house one color such as white or light beige. It may not be a good idea to have dramatic colors through out the home. Your taste in style is probably not the same as the people that are coming to view your home that may possibly purchase your home.

Light fixtures are a relatively easy fix. Out dated or old light fixtures can be easily replaced, and are relatively cheap. Old corroded faucets in the kitchen and bathrooms is also a relatively easy fix, and not too expensive. Electrical outlet covers, probably the easiest of all, can be replaced extremely easily. If they are cracked or missing, take the extra time to replace them.

When someone purchases a home in Arizona, ninety nine percent of the time they are going to do an inspection on your home. When the buyer does an inspection on your home, their inspector is going to notice every small detail. Many reports include problems such as slow draining sinks and bath tubs, electrical outlet covers cracked or missing, light bulbs out, doors do not open and shut properly, cracked tiles on roof and many other minor issues. The fewer things an inspector puts on a report, the better that is for the seller.

Major remodeling projects might include adding a pool, or a basketball court, or a putting green, or even a playground type structure for the kids. A pool would be an extremely lovely upgrade for a home in Arizona with out a pool. It is so hot in Arizona, and homes with pools are not as common as one would think.

Unfortunately, no guarantees can be made that any of the above mentioned items will increase your property value, or guarantee that your home will sell. There are never guarantees when discussing Real Estate. The above mentioned items may or may not help when selling your home. Do not attempt any of the above projects without consulting with a licensed, insured, trained professional first.

Agents And Brokers Ad Value Estimator Buttons To Their Real Estate Web Sites

Why real estate agents are adding things like "value estimating buttons" to their web pages.

For a short time, some of the large “display” and “lead generation” real estate sites have tried to reduce valuing a home to a programmers equation. The surfer enters an address or some other identifying data, and voila! - a value appears. Unfortunately the value is often very incorrect. So, why are real estate agents adding “Value Estimator” buttons to their pages?

The addition of this type of "resource" to agent web pages is inevitable. As technology evolves and as agents learn more about how to use technology and as they learn more about how to provide information to the surfing public, they will make changes to their own web pages that will encourage surfers to visit. The move from the large real estate site has already begun. In April of 2007, the Northwest MLS and its 27,000 member real estate licensees will stop feeding their listings to sites like Realtor dot Com.

Agents are learning how to make their pages more effective by optimizing for search engines, advertising their domains, and by providing better local content than the conglomerates. "Value Estimate" buttons are a current example of these lessons learned. An “estimating formula” can be put on any web page for a “generic” valuation. It incorporates, assessment (each town can be near or far from market value), recent sales, recent sale to list price, days on the market, etc. The value is different for each town (and each agent) because the variables are different and are valued differently by agents.

Most agents and brokers have a similar formula in mind when they speak in general terms about a property. Because they are in their market on a daily basis, they can easily modify the weight that the variables have on their formula. Some of the variables they consider are list to sell percentage, days on the market, and assessed value when it is current. When the larger conglomerate sites started putting "Instant Value" estimates on their pages, agents and brokers looked for a way to provide a similar estimation equation.

Whether they use one they have developed themselves or use one of the free ones that are available, agents and brokers are adopting the technology that surfers are looking for. The struggle for most of the larger sites is, that evolving technology is available to everyone, and even the smallest companies often have very useful and informative local websites.

Many surfers are also starting to appreciate the ability of a local web page to provide much more relevant and current local information about listings, taxes, schools, and businesses. Although many people use real estate as an excuse to surf the net, real estate has become one of the items consumers expect to be able to research when they get serious about buying or selling. Agents and brokers are quickly providing new information and improving their sites in order to make themselves more useful to consumers. Many brokers and agents often surf other company pages for technology ideas as well as "pocket listings".

Because real estate will always be a "one-off" purchase item, mathematical equations or computer programs will never produce a very accurate value. Market conditions, property conditions, location, social prejudice or preference, and many other variables make correctly valuing a property more than math. Equations are only as good as their variables - ask any economist, statistician, or pollster. And everyone knows (even if they don't admit it) that there are unseen preferences for location that are only understood by humans.

But, the surfing public likes to see things like the "Instant Value Estimator" button on a site, so agents and brokers are adding them. For every value that is near the target price of a home, there are many times that many values which are completely incorrect, and until computers become intuitive, most intelligent consumers will consult a human that knows the values in their town better than the button. As long as the "Value Buttons" aren't taken too seriously, they can be fun to use.

There are many other unique things on local agent pages that help consumers. Things like Lava Flow Maps, Pollution Reports, or explanations of the difference in a Septic versus a Sewer system are a few examples. Local real estate pages are usually the best source for real estate information, and agents are working hard to improve them for consumers.

So have fun with the button. And don't worry when thousands of agents and brokers pull out of the big sites. It is a natural evolution of the Internet, because agents are able to provide better resources on their own pages for consumers locally.

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