Mortgage Marketing - How to Find Your Niche

Your success in the mortgage industry is dependent on you becoming an expert. A mortgage marketing plan built around a niche helps you become one.

For instance, if you were remodeling a kitchen with top of the line appliances, would you go to a high end appliance store or a discount department store?

The department store will offer you all kinds of appliances, as well as tools, clothes, etc. while the high end appliance store is an expert at their products. The high end store has a reputation with being cutting edge and finding the best available appliances. And that reputation is well deserved.

With a reputation for excellence, these high end stores don’t have to spend time cold calling for clients. Instead, new prospects seek them out to do business with them. These businesses have successfully found their niche and they are reaping the profit of being positioned as experts.

It’s not difficult to become an expert. It’s possible that you are already on your way. You become an expert when you combine repetition with disciplined research, self-study, continuing education, and practical experience.

When you establish a position within a particular niche, you become a source of information, for clients and real estate agents.

Realtors want to work with someone reliable; someone that understands all the potential problems that can arise in a loan application process. Agents want to work with someone that can save them time and money.